Bei tech
Software Labs
The Keys to Our Brand
The Visual Identity and Brand Guidelines of IMF
Who We Are
Business Proposal
BEI Software Labs: Building the tech of tomorrow, today
A brand guideline, or brand style guide, refers to the significant set of standards a company uses to present and maintain a solid and consistent brand in both public and private channels. Having this document ensures that a company is able to maximize its reach and impact on customers in terms of brand recall and brand recognition.
For the introduction section, it is customary to include a quick history or overview of how the brand came to be and how it has changed over time to become what it is today.
Our Vision | Our Mission | Our Values |
What is your brand’s biggest long-term goal? | What is your reason for being? | What principles do you stand for? |
What We Look Like
Our Logo: The embodiment of our spirit
Introduce the single most important visual cue associated with your brand. You can also use this space to share your logo’s origin story or the idea behind it.
Our logo takes on various forms, depending on the circumstance.
Logo Variations
BEI TECH
Software Labs
Bei
Software Labs
Main Logo | Secondary Logo |
We must safeguard our emblem by using it properly.
Logo Best Practices
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Bei
Software Labs
The secondary logo simply contains our initial - ideal for tight spaces. | For dark backgrounds, use the whiteout version of the logo. |
Our Colours: A palette of inspiration
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#8FFFE6 | #F3F1F2 | #4A81E5 | #981EE2 | #FF99FF |
Introduce your brand colors and the reason you chose them. Then, demonstrate them in action, emphasizing how your team took care to ensure high-contrast color pairings for readability.
Color Pairing 1 | This sentence is easy to read, thanks to accessible, high-contrast color pairings. |
This sentence is easy to read, thanks to accessible, high-contrast color pairings. | |
Color Pairing 2 | Another sample for accessible pairing. |
Another sample for accessible pairing. | |
Add more accessible color pairings | Another sample for accessible pairing. |
Another sample for accessible pairing. |
Our Letters: Form and function in harmony
Introduce your brand's chosen typography for written copy and materials. Explain the rationale or history behind the typography, and the do's and don'ts.
Main Title Font | Alternative Font |
For standout headlines Body Text Large | For supportive subtitles Garet |
Aa | Aa |
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 | Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 |
Our Imagery: Photos and videos that stand out
Share samples of images or videos that are aligned with the brand’s identity. These images can either be for internal or external use.
Brand-appropriate Images | Brand-appropriate Videos |
How We Sound Like
Our Message House: Clear and consistent communication
Umbrella Statement What is the overarching message that ties everything together and communicates our values and goals? | ||
Core Message What messages support our core statement? | Core Message What messages support our core statement? | Core Message What messages support our core statement? |
Foundation What is the core statement or the main point that we want to convey? | ||
Our Language: A voice you can trust
Share the tone and voice that the brand uses in both verbal and written communication. It's also best to include details on how the company inserts inclusivity in its language.
DO...
- Be clear and concise: The brand voice should be easy to understand and should convey the message in an effective manner. Use simple yet impactful language to communicate our message.
- Be innovative: The tech industry is constantly evolving, and we should reflect that. Let’s use our brand voice to showcase our innovation and forward-thinking approach.
- Be authentic: We should be true to our brand's values and mission. We should also be consistent across all channels and interactions with customers.
DON'T...
- Be too technical: While it's important to showcase our technical expertise, we don't use jargon or overly complicated language that our audience may not understand.
- Be too formal: The tech industry can often be seen as serious and formal, but that doesn't mean we should be. Being approachable and friendly appeals to a broader audience.
- Be insensitive: In today's world, it's essential to be mindful of social issues and avoid any language or messaging that could be perceived as insensitive or offensive. Let’s always practice inclusiveness and respect.
When We Put It All Together
Digital Applications: On-point when online
Show the brand’s guidelines in action. Include snapshots of resources that feature the brand’s style.
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Software Labs
Building the tech of tomorrow, today
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Software Labs
Heiman Group of Companies
Heiman
Software Labs
Print Applications: Our brand in users’ hands
Heiman
Software Labs
Heiman
Software Labs
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Stationery | Merchandise |
Where our Brand Lives
Our Brand Asset Library: For your reference
Brand Assets | Owner | Link | Notes |
Press kit images | Laurice Moretti | Document Link | Last updated: 05/28/2030 |
Social media style guide | Laurence Yáo | Deck Guide | Out of date |
Add another resource here | Note the resource owner | Share the link to the document | Add any other pertinent details about the resource |
Our Brand Team: Safeguarding and evolving our brand
Reach out to any of us for brand concerns or suggestions.